The Drum Search Awards 2015
The 4Ps Marketing travel team and their client YOTEL are Finalists in this year’s The Drum Search Awards 2015.
Their innovative PPC campaigns have earned the team a place in the final of The Search Awards, but this is just the icing on the cake for the partnership, who have previously been highly commended for their work in the HMA Awards at the tail end of 2014.
The ambitious brand is looking to grow and expand their presence in the affordable luxury market, with aggressive growth plans in the coming year ahead. They came to 4Ps in 2014 to help them reach their growth targets and to revolutionise the way in which they reach their target audience in such a competitive market, while reducing the CPA.
Since the campaign, YOTEL have launched a fully mobile friendly website at www.yotel.com, ensuring their users the best possible experience online.
The results will be revealed at an awards ceremony on the 9th June 2015 at the Marriott Grosvenor Square.
Watch this space for the results, and fingers crossed to the team!
You can see the full list of finalists here: https://www.thedrumsearchawards.com/nominations
This is only one of the many reasons 4Ps isn’t just another PPC management agency. To discuss how paid search strategies are evolving alongside new developments in ad technology and tracking, give us a call on +44 (0)207 607 5650 for a no-obligation coffee and chat about data, marketing and user behaviour across all inbound channels.