Very few of us, if any, suffer from too little data. If anything the large amount of data we collect can be overwhelming. No matter how big or small our businesses are, different people need different parts of the customer data for their decision making. But no one needs all of it all at once.
With a bit of planning and a little understanding of Google Analytics’ tools, you can quickly create little buckets of relevant and actionable information about your customers and their behaviour that are specific to your FD, CEO, Content team, Marketing Director and everyone else in your company. No more wading through catch-all large reports to find your golden nugget.
It is important to ensure that you plan the build of your Analytics infrastructure from defining the measurement plan all the way through to implementation and maintenance.
If you’d like to hear more about this, please contact us to speak to Emma Haslam. Emma is our Insight Consultant and helps our clients marry a good understanding of their customers’ behaviour with maximising revenue through data. You can see Emma’s presentation below:
4Ps isn’t just another SEO agency. To discuss how content, data and advertising are evolving together in order to keep pace with new developments in user interaction and technology, give us a call on +44 (0)207 607 5650 for a no-obligation coffee and chat about marketing and behaviour across all inbound channels.