In the fast moving world of web 2.0, balancing user needs with attempts to improve your site’s search ranking can be challenging. However, a quick read of Google’s ‘A Spider’s View of Web 2.0‘ makes it clear that putting your users first is the best way for your website to be recognised by the search engine giant.
Primarily a guide for webmasters wanting to create Ajax-enhanced websites, ‘A Spider’s View…‘ connects the importance of creating sites with the user in mind and the need to design websites that can be easily read by the Googlebot spider.
Viewing a site as text-only can also help to identify other content which may be hard for Googlebot to see. Thus considering user needs can help improve your site’s ranking by alerting you to content that may need to be altered to be indexed by Google.
Although Google’s golden rule for webmasters is to ‘create pages for users, not just for search engines‘, a look through ‘A Spider’s View of Web 2.0‘ suggests that pages designed for users (structured through HTML) can actually be pages for search engines too.
4Ps isn’t just another SEO agency. To discuss how technical SEO is evolving to keep pace with new developments by Google and other search robots, give us a call on +44 (0)207 607 5650 for a no-obligation coffee and incredibly geeky chat about data, marketing and user behaviour across all inbound channels. What could our SEO consulting services do for your business?