Shopping Ads In Google Image Search
Google are introducing product listing ads into image search results pages on mobile devices; the Head of PPC at 4Ps gives his view on the change.
Monitoring Stock To Inform Search Marketing Activity
Alex Smith, on the 4Ps Food & Drink team, talks through his innovative solution to monitor stock levels for a client to help improve the efficiency and ROI for their search marketing activity.
Bing Shopping UK Launch
4Ps' Head of Paid Search is excited about the new Bing Shopping platform coming out of beta to full rollout in the UK; here's why you should be too.
The Effect Of Feed Changes On Instagram Influencers
A lot of Instagram influencers are making particular recommendations to their followers after the announcement of planned changes to the feed, so 4Ps decided to look into the situation and see what the real visibility effects are likely to be.
Google Testing Product Images In SERPs (Again?)
Google is well-known for testing different types of listings in organic SERPs so when our SEO Manager for Retail spotted some images in the results he was quick to grab some screenshots.
New GTIN Requirements For Google Shopping (PLAs)
Google are introducing changed GTIN requirements for Product Listing Ads - make sure that your feeds are up to date so your ads are not disrupted.
Jamie Oliver Content Driven SEO Campaign
4Ps' content-driven SEO campaign approach has led to consistently impressive year on year growth for recipe and food publisher Jamie Oliver.
Google Pushes Back On Bloggers Reviewing Products
Google now says that bloggers receiving products to review need to ensure they are being transparent to users and to search engines.