New Mobile Updates From Google
There's been a small flurry of exciting and important updates from Google on matters affecting mobile sites and SERPs. Our Head of SEO explains the key points.
The Warner Bros YouTube Promotions Scandal
Warner Bros has made a lot of headlines recently thanks to news about their payments made to prominent gamers on YouTube for positive reviews. The 4Ps content team weighs in.
Monitoring Stock To Inform Search Marketing Activity
Alex Smith, on the 4Ps Food & Drink team, talks through his innovative solution to monitor stock levels for a client to help improve the efficiency and ROI for their search marketing activity.
Google Confirms Highest Ranking Factors
A Google rep has publicly named the two highest ranking factors on Google in response to a direct question. Spoiler alert: there were no surprises.
Sapphire Systems USA Website Launch
Global business software solutions provider Sapphire Systems was struggling to gain organic search traction in US markets, so asked 4Ps to help their SEO take off in the USA.
WGSN PPC Account Restructure
4Ps were tasked with improving WGSN’s global PPC activity - with a granular approach to our campaigns we saw a higher number of leads at a lower cost.
4Ps Event: Augmented Reality in Search
The 4Ps' Education and Professional Services team is hosting a meet up on the 2nd September to discuss how augmented reality will impact search.
HTTPS As An SEO Signal
Should you be moving to HTTPS now to help your SEO? 4Ps weighs in on the new Google change.