Monitoring Stock To Inform Search Marketing Activity
Alex Smith, on the 4Ps Food & Drink team, talks through his innovative solution to monitor stock levels for a client to help improve the efficiency and ROI for their search marketing activity.
Google Confirms Highest Ranking Factors
A Google rep has publicly named the two highest ranking factors on Google in response to a direct question. Spoiler alert: there were no surprises.
Sapphire Systems USA Website Launch
Global business software solutions provider Sapphire Systems was struggling to gain organic search traction in US markets, so asked 4Ps to help their SEO take off in the USA.
WGSN PPC Account Restructure
4Ps were tasked with improving WGSN’s global PPC activity - with a granular approach to our campaigns we saw a higher number of leads at a lower cost.
4Ps Event: Augmented Reality in Search
The 4Ps' Education and Professional Services team is hosting a meet up on the 2nd September to discuss how augmented reality will impact search.
HTTPS As An SEO Signal
Should you be moving to HTTPS now to help your SEO? 4Ps weighs in on the new Google change.
New .uk and Other gTLDs – Good or Bad for Search?
We offer our opinion on whether the new gTLDs are a good move or not.
Advanced Digital Advertising For B2B
Rob Laver, 4Ps' Head of Business, talks about the key strategies needed to take your digital advertising for B2B to the next level.