London-based advanced search agency 4Ps Marketing offers its clients five core services: SEO (Search Engine Optimisation), PPC Advertising (Pay-per-Click), Digital Advertising, Social Media and Digital PR. These core services are complimented by a strategic approach, with Content Marketing as an integral element of the digital marketing mix. With so many measurement tools and data available, 4Ps also offers its clients Web Analytics Optimisation as a service. This doesn’t mean just capturing the right data for you to understand your customers, website users, or performance of marketing activities, but it also allows you to carry out A/B testing for conversion tracking and optimisation of the user journey on your website. Our internal Research and Development team provides information regarding digital marketing to clients, and any business on a consultancy basis, to keep our clients at the forefront of their industries.
We take an advanced approach to search that goes beyond the basics and is tailored to each client.
Over the past few years we have really developed a deep understanding of what our clients need from an agency. This understanding is key to our business focus: Personal, Client, and Agency growth. We have found that simply offering services isn’t enough; each client is different. We use analytics to understand our clients, and develop strategies based on their business and what their customers want. Most of our clients’ objectives are the same - growth, revenue and return on investment (ROI) - but how we achieve this for them is always different.
Our core services are SEO, PPC, Digital Advertising, Social Media, and Digital PR.
We find that an integrated approach to these core services through strategy development and a focus on content marketing is the key to success. By using analytics to install measurability and performance indicators we can report on the impact of our services on our clients’ growth and development in their markets through digital.
4Ps has developed strength across each industry sector, as well as the digital services.
As the digital space has developed it has become apparent that clients require not only digital knowledge but also expertise within their specific fields. 4Ps has adapted to our clients’ needs as digital has evolved and now has client teams that have expertise within the following sectors.
28 November 2013