Welcome to 4Ps Marketing

4Ps Marketing are a London based search engine marketing agency (SEM). We offer 3 core SEM services;

Sustainable SEO management - We offer no quick fixes and all our SEO strategies are designed with the long term view in mind. We never guarantee 1st page rankings as no SEO agency can do this.

PPC management - We blend our cutting edge PPC technology with our expert PPC management team. All of our PPC team are qualified professionals and we match our teams experience to your industry.

Consultancy - The SEM industry is a fast moving area and to keep up we offer a range of training services such as SEO consultancy, PPC Consultancy & Analytics Consultancy.

Why 4Ps Marketing?

All our SEM strategies are marketing led. Getting to the top of Google, Yahoo & MSN is great but if this does not deliver results for our customers it is a waste of time. Technology is at the forefront of everything we do. Every month we invest thousands of pounds in our analysis, optimisation & reporting technology. Our agency continues to deliver great results as we only recruit the best professionals and continue to train them in the latest SEM developments.

We specialise in search engine marketing. We are 100% focused on SEM to ensure we stay ahead of the competition and deliver superb results.

What is SEO Marketing?

SEO Marketing, otherwise known as search engine optimisation, is the process of ranking websites highly in the organic listings within search engines such as Google Yahoo! & MSN (Live). By achieving high rankings in search engines, websites can attain a dramatic increase in targeted traffic that can result in effective lead generation and brand awareness.

How do we deliver SEO Marketing?

4Ps Marketing takes a marketing approach to our SEO work. What we mean by this is simple; we look at the potential project from a user point of view so to understand what type of traffic is going to be the most valuable to the client.

There are two fundamental aspects to SEO Marketing, onsite optimisation & offsite optimisation.

Why is SEO Marketing effective?

SEO marketing drives sustainable lead generation, sales and increased awareness by targeting a “self selected qualified audience” through keywords. SEO marketing campaigns target organic search rankings that are not determined by bidding. Research has shown that consumers perceive organic rankings as trustworthy sources of information, which improves brand credibility.

What is PPC & PPC management?

PPC adverts appear every time a potential customer types in a search term that the advertiser has targeted/selected. When a potential customer clicks on a PPC advert the advertiser pays, hence the term “Pay Per Click”. Managing this process needs expert PPC management or large budgets can quickly be consumed without a substantial return

How do we deliver PPC management?

4Ps Marketing delivers PPC management through our bespoke PPC platform. Our PPC platform accesses all the major providers such as Google Adwords, Microsoft adCenter & Yahoo! Search Marketing through our API.

Why PPC management?

Targeted:

Target only the audience you want through highly targeted key words. Avoid wastage and reduce marketing spend.

Control:

4Ps Marketing will edit your ads and adjust your budget until you obtain the results that you want. We can display a variety of ad formats and even target your ads to specific languages and geographic locations.

Measurable:

4Ps Marketing can track and measure how many people view your advert, how many people click on your advert and how many people make a purchase / become a lead as a result of your PPC campaign. 4Ps Marketing can therefore measure the value of your PPC campaign ensuring you can illustrate a true campaign ROI.

SEO Consultancy

Our SEO Consultancy services can be bespoke to fit your needs as we understand different businesses require different aspects of SEO, so whether it be onsite optimisation or offsite optimisation, we aim to provide the information that can be valuable to your business and search engine needs.

PPC Consultancy

Our PPC Consultancy services aim to help you understand why & how effective pay per click campaigns can be to your business. We offer a bespoke consultancy structure, so if you want to concentrate on quality score rather than the optimisation of copy, we are happy to do it.

Analytics Consultancy

Search Engine Marketing would not be effective if you could not measure the results, so we offer expertise in how to measure your results, and how you can interpret them into something your business can benefit from.

Call 4Ps Marketing

London: 0207 607 5650

Email 4Ps Marketing

marketing@4psmarketing.com

Fax 4Ps Marketing

0207 900 3834

Visit 4Ps Marketing

United House
39 - 41 North Road
Islington
London
N7 9DP