WGSN PPC Account Restructure
4Ps were tasked with improving WGSN’s global PPC activity - with a granular approach to our campaigns we saw a higher number of leads at a lower cost.
Have You Considered These Cyber Weekend Insights?
Emma Haslam, 4Ps' Head of Analytics and Reporting, weighs in on some of the often-ignored measurement metrics for Black Friday and Cyber Monday, and the valuable insights this data can offer your brand.
SPANA Google Grants PPC Overhaul
Animal charity SPANA found their Google Grants PPC spend getting a lot of exposure but resulting in few to no useful conversions on their website, so they asked the 4Ps Third Sector team to step in and help.
Career Opportunities at 4Ps
See what roles are currently open to allow you the chance to join our Econsultancy Top 100 search marketing agency.
Paid Search for Black Friday
Whilst all marketing channels should be considered this Black Friday, paid search, as one of the more reactive channels, needs to be at the forefront of digital strategies. Here are a few tips to make sure you’re on top of your paid search strategy.
Econsultancy’s “Disputed SEO Myths” – A Rebuttal
Econsultancy talks about three ranking factor myths that "SEOs cannot agree on." 4Ps discussed this at our weekly Waffle Wednesday - and would like to offer something of a rebuttal.
Lay & Wheeler PPC Account Restructure
Lay & Wheeler's PPC account was driving low relevance traffic at high CPCs - until the 4Ps paid search team arrived on the scene.
Mead Johnson Social Insights
4Ps analysts used data to identify clear objectives and the best methodologies to achieve them on social media for Mead Johnson Nutrition.