Board level appointments at 4Ps Marketing

September 1st, 2010 by Rachel Kneen

Search Engine Marketing (SEM) agency, 4Ps Marketing, is pleased to announce that Nick Ayton and Martin Colenutt have agreed to act as advisors to the 4Ps Marketing board. Ayton and Colenutt have between them a substantial background in developing fast growing companies. They have been tasked with assisting co-founders Matthew Phelan and Chris Hyland in ensuring that 4Ps Marketing is regarded as the number one strategic search agency based on results and customer satisfaction.

Alongside the board advisors, Matt Stannard has been appointed as Chief Technology Officer (CTO) to ensure that 4Ps Marketing continues to be a leading developer in the SEM industry. Stannard has worked in a consultancy capacity with 4Ps Marketing over the last 3 years and the team are very excited about this position becoming permanent.
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Social Media Training Day

August 27th, 2010 by Rachel Kneen

Optimising your Business through Social Media : Beginner’s One Day Course

Brief Description:

Social media optimisation is fast becoming a necessity within a business’s online marketing strategy. This course will provide you with all the information that you need to kick-start your social media strategy and give you the knowledge of how to implement it throughout your marketing plan and most importantly how to integrate it with search.

Key areas of Focus

- Creating and increasing brand awareness through social media optimisation
- How to interact with current and potential clients through the different social networking sites
- Engaging with your audience and dealing with negative response to campaigns
- Implementing social media within other online marketing areas
- Understanding the benefits and risks associated with this area of social media optmisation
- How to measure the response to your social media investment
- Overall objective : to increase and maximise online visibility using key SEO tools and techniques

When : Friday 24th September 2010

Where : 4Ps Marketing HQ, United House, 39-41 North Road, Islington, London, N7 9DP
Start : 10.00
Finish : 16.00

Price : £425

Please contact : training@4psmarketing.com

Press & PR Officer at WCRF

“The Social Media Day with 4Ps was informative and full of handy tips to help us improve our social media presence. As someone who has a good understanding of social media on a personal level, it was extremely interesting to learn how to manage a corporate feed. The 4Ps were very supportive and provided lots of helpful advice both during and after the event.”

Marketing Manager at VOS Media

“The Social Media Day at 4Ps was extremely useful. The information had been adapted to our needs and relevant business models. It was intimate and personalised enough to allow us to explore specific issues, and there was an open forum for discussion and problem solving. The presenter used relevant examples and covered all aspects of social media, whilst explaining things in simple enough detail for all of us to understand.”

Mashable Releases Infographic About Privacy on Facebook

August 26th, 2010 by Hannah Miller

Wildly popular the social networking site may be but no-one can deny that privacy on Facebook is a long-running issue. Read the rest of this entry »

Linkbait

August 25th, 2010 by Gerard Harris

Linkbait is online content specifically designed to encourage others to organically link back to a particular page or website. Effective linkbaiting can prove a powerful tool in SEO with the quantity and quality of inbound links being assessed by search engine algorithms when ranking websites.

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