4Ps Marketing & GoldSand Digital Motoring Lunch
4Ps & GoldSand Digital are hosting a lunch time Motoring Meetup on the 5th May 2016 to discuss the future of content marketing for the motoring industry.
Bing Shopping UK Launch
4Ps' Head of Paid Search is excited about the new Bing Shopping platform coming out of beta to full rollout in the UK; here's why you should be too.
Google and Bloggers: It’s Complicated
4Ps Head of Content, Kelly Green, takes a look at the increasingly complicated relationship between Google and bloggers, and its wider implications for digital and influencer marketing.
The Effect Of Feed Changes On Instagram Influencers
A lot of Instagram influencers are making particular recommendations to their followers after the announcement of planned changes to the feed, so 4Ps decided to look into the situation and see what the real visibility effects are likely to be.
Google Testing Product Images In SERPs (Again?)
Google is well-known for testing different types of listings in organic SERPs so when our SEO Manager for Retail spotted some images in the results he was quick to grab some screenshots.
Google Issuing Structured Data Warnings
Google seems to have run some kind of update or process over the weekend that has resulted in a lot of structured data manual spam action warnings even for genuinely innocent markup errors.
New GTIN Requirements For Google Shopping (PLAs)
Google are introducing changed GTIN requirements for Product Listing Ads - make sure that your feeds are up to date so your ads are not disrupted.
Google Confirms Highest Ranking Factors
A Google rep has publicly named the two highest ranking factors on Google in response to a direct question. Spoiler alert: there were no surprises.