Where Have All The (Organic) Clicks Gone?
Google has transformed a lot over the years - but with all the new ads, device formats and information refinements, just how much of that SERP real estate is actually left to drive organic clicks, and should brands be worried?
Luke Knight On Leadership
Our very own Luke Knight – Head of Client Strategy – was recently selected as one of The Leadership Trust’s Forty Future Leaders. We sat down with him to get his perspectives on leadership.
Going International With Marks & Spencer
With the new Australia and NZ website for M&S making industry headlines, 4Ps looks at the international technical SEO setup for this classic British brand.
Google, One Month Into 2016
January 2016 has been a busy month for Google and the search marketing world, with core algorithm updates and a slew of rumours - luckily 4Ps is here to help make sense of it all.
Third Sector Digital Breakfast – Digital Confessions
Charities shared their #DigitalConfessions at our Third Sector Breakfast to discuss some New Years' resolutions for their brands - here's what came out of the woodwork.
Paid Search & Digital Advertising Predictions For 2016
The paid search marketing team at 4Ps weigh in with their review of 2015 and how they think the world of PPC and digital advertising will develop in 2016.
SEO-Safe Use Of Content Marketing Platforms
The team at #4PsLabs have a look at the SEO-friendly way to utilise modern content marketing platforms to deliver rich media experiences to your users without damaging your organic search potential.
Data & Analytics Predictions For 2016
The data insights and analytics experts at 4Ps weigh in with their thoughts on the directions that measurement and analysis are likely to take in 2016.