Digital Account Executive – Lifestyle (Food, Drink and Travel) – SEO focus

4Ps Marketing is a leading Strategic Digital Marketing agency, based in London & Canterbury. With a team of dedicated professionals working across a number of different mediums, 4Ps Marketing offer core specialist services, including Search Engine Optimisation, (SEO), Pay Per Click (PPC), Digital Advertising, Social Media, Digital Communications, and Web Analytics.

We pride ourselves in going above and beyond to ensure we achieve exceptional results in competitive markets.

Job title: Senior Digital Account Executive (SEO focus)

Reports to: Digital Strategist

Department: Lifestyle (Food, Drink and Travel)

Type: Permanent

Salary: 24-27k dependant on experience

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The Return of the Penguin and How it May Affect the Travel Industry

No, I’m not talking about a new Batman film, but the impending Google algorithm update. Penguin 2.0, announced by Matt Cutts in early March, may lack the gravitas of our favourite caped crusader, but it is still set to be just as dramatic for some website owners. What is particularly important about this update is that it may affect the travel vertical particularly badly.

A Brief History of the Penguin:

The Penguin, as well as being an adorable black and white, flightless bird, is the name of the not so adorable Google algorithm update that was first rolled out on April 24, 2012, with subsequent updates on May 24, 2012 and October 5, 2012. more ›››

Online Marketing – Acquisition Assistant Manager

Our friends over at Selfridges are looking to hire an Acquisition Assistant Manager to join their Online Marketing department.

This role will involve supporting the delivery of an effective acquisition strategy, by engaging with customers, maximising the number of visitors to the website and increasing revenue.

The candidate will ideally have experience from an acquisition marketing background, ideally in a retail environment, having managed PPC and SEO activity before. Strong communication skills are a must, along with being highly organised, commercially minded and analytical.

If you are interested in this exciting role, or know anyone who would be a perfect match, please see here for more information: http://lnkd.in/Q3TMAE

Digital Communications Account Manager

4Ps Marketing is a leading Strategic Digital Marketing agency, based in London & Canterbury. With a team of dedicated professionals working across a number of different mediums, 4Ps Marketing offer core specialist services, including Search Engine Optimisation (SEO), Pay Per Click (PPC), Digital Advertising, Social Media, Digital Communications and Web Analytics.

We pride ourselves in going above and beyond to ensure we achieve exceptional results in competitive markets.

Job title:         Digital Communications Account Manager

Reports to:     Digital Communications Manager

Type:               Permanent

Salary:             20-28k dependant on experience

Role Summary:
Reporting to the Digital Communications Manager, the Digital Comms Account Manager will oversee and grow media relations for existing clients in the Business to Business, Technology and Finance sectors. The role will largely involve leading and delivering on Digital PR strategy for top tier clients as well as growing the client base in those sectors.

The role calls for an independent, driven, creative individual who is results driven and accustomed to a fast-paced, dynamic work environment. A high degree of energy, commitment, initiative and enthusiasm is required along with a thirst for knowledge for all things digital.

Responsibilities:

- Completing client work to a high quality and on time
- Lead, develop and execute digital PR strategy with an SEO and Social benefit for top tier clients in the Business to Business, Technology and Finance Sectors
- Grow the Digital PR service through client acquisition
- Build and utilise existing contacts with relevant and influential online press
- Create, manage and distribute content plan aligned to client strategy
- Secure coverage with key press contacts
- Train and demonstrate how to deliver digital PR strategy to other team members
- Monitor content outreach programs implemented by other team members and advise accordingly. Ensure they are creating appropriate content, targeting the appropriate press and managing media in the appropriate manner to reach SEO and social media targets
- Monthly reporting to clients on the effectiveness of campaigns using working knowledge of appropriate measurement tools, for example Brand Watch, Google Analytics and SEO Moz
- Weekly reporting to Digital Communications Manager as well as Account Managers on progress of their clients
- Completing the above activities incorporating the Clients wider marketing and overall business objectives

Skills and Role Requirements:

- Exceptional communication and relationship building skills
- Proven ability securing quality media coverage
- Must have established UK and international media relations with key press in Business and Technology sectors such as The Guardian, Business Week
- Must have previous client account management experience
- Must have previous experience training other team members
- Demonstrable experience of building strong online press relationships including powerful bloggers
- Excellent writing skills
- Understanding of SEO and awareness of PPC
- Good understanding of social media strategy and delivery
- Minimum 2 years experience in public relations
- Proven ability to achieve a positive growth rate for clients and businesses
- Advanced knowledge of Microsoft Word, Outlook, Excel and PowerPoint

If you would like to apply for this position, please email your CV to [email protected], quoting “Digital Communications Account Manager”. You can also get in touch with us via Twitter: @4PsMarketing

Digital Account Executive – Retail / Travel (SEO focused)

4Ps Marketing is a leading Strategic Digital Marketing agency, based in London & Canterbury. With a team of dedicated professionals working across a number of different mediums, 4Ps Marketing offer core specialist services, including Search Engine Optimisation, (SEO), Pay Per Click (PPC), Digital Advertising, Social Media, Digital Communications, and Web Analytics.

We pride ourselves in going above and beyond to ensure we achieve exceptional results in competitive markets.

Job title: Senior Digital Account Executive (SEO Focus)

Reports to: Digital Strategist

Department: Retail/Travel

Type: Permanent

Salary: 25-30k dependant on experience

Role Summary:
We’re looking for a t-shaped person! What does that mean? Well, we’re looking to find an SEO specialist with a working knowledge of at least one other digital discipline; PPC, digital advertising, social media or digital PR.

Your role is varied and will involve delivery, client management and research & development – backed up with research, considered and applied strategy.

Responsibilities:

- Completing client work to a high quality and on time
- Planning and managing your own time effectively and efficiently
- Liaising with Digital Strategist’s based in London and communicating effectively
- Becoming a trusted & reliable member of the digital delivery team
- Demonstrate an ability to improve one’s learning and, where appropriate, share with colleagues; notably keeping abreast with channel, industry and behavioural developments.
- Taking charge of PPC campaigns from audit and research right through to delivery and analysis using industry-leading methodologies

If you would like to apply for this position, please email your CV to [email protected], quoting “Senior Digital Account Executive- Retail / Travel (PPC Focus)”. You can also get in touch with us via Twitter: @4PsMarketing