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Read all of our latest news and industry insights here.

We’re Excited – Universal Analytics Is Out Of Beta!

Last week, Google announced that Universal Analytics has been released from public beta. This launch perhaps was overshadowed by the fact that it has been in beta for a long time nevertheless this is incredibly exciting for digital marketers worldwid...
Read - We’re Excited – Universal Analytics Is Out Of Beta!

Google “Not Provided” For Paid Search

Google have released an article regarding extending their efforts to keep search secure by removing the search query tracking when users are signed-in and click on a paid search advert. This is in relation to the SSL encryption for signed-in searches...
Read - Google “Not Provided” For Paid Search

4Ps Ski Summit – The Countdown Begins

For the first time ever we have decided to launch our very first 4Ps Summit that will be held in the Alps at the end of April. Following the ongoing success of Digital EDGE we quickly realised that amazing things happen when we get 4Ps people and cli...
Read - 4Ps Ski Summit – The Countdown Begins

Do Google Manual Penalties Benefit The User?

Last night, our Director of Consultancy made our consulting team aware that USC Clothing’s branded .co.uk site may have been hit by a manual penalty by Google as it stopped appearing in organic searches. Some of you may remember that a similar thin...
Read - Do Google Manual Penalties Benefit The User?

Taking Offline Mentality To Online Strategy – Staples

UK and US office supplies retailer Staples recently announced a plan to close 225 stores in North America – more than 10% of their presence – due to more shoppers moving online and causing sales to slump. Chief executive Ron Sargent said that nea...
Read - Taking Offline Mentality To Online Strategy – Staples
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"Can we achieve growth?" Asks @ChrisJHyland as we discuss our people and culture at our #4PsAGM http://t.co/J6EpDKgFJi