Google introduces Knowledge Graph

Some of you may be familiar with the concept of a “Social Graph” that represents how we engage and interact with objects, be they websites, applications, music, friends, places etc. through Social Media. Facebook is usually the Social Network which is heavily associated with this Social Graph and, in fact, a lot of its recent developments have been around encouraging Application Developers to make more use of the Social Graph.

more ›››

Google’s Algorithms: The 52 changes of April

Following on from the Penguin update, Google have released a list of the 52 changes of April.

Google believe that these algorithm changes will make it easier for the user to access high quality sites, resulting in a better user experience. These changes have had SEO tongues wagging as of late, as the changes directly influence industry strategies and activities.  These algorithm changes don’t just affect those gaining ‘spammy’ links, they could also affect the many SEOs who practice white hat techniques too. more ›››

Google’s Penguin Update

Back in early April 2011 Google rolled out the update that we have all come to know and love, the Panda update. This was essentially an algorithm change designed to improve the experience and search quality results for users. Google went about doing this by clamping down on spam sites and link farms with the aim of improving the rankings for those sites featuring high quality, unique content. more ›››

4Ps Cookie Audit

As we move further into a digital world, the fingerprint we leave across the websites we visit has become more pronounced, and so too have concerns about online privacy.  In response to this, the EU created a directive on May 26th 2011, dubbed the “Cookie Law”. The directive was designed to protect individuals from online behavioural advertising but went much further than that; covering most cookies, local storage objects and even online data. more ›››

Near Match Types

Matching behaviour for Phrase and Exact Match Keywords

Google are rolling out the new Near Match Types for AdWords which will be available in May. Please read below for some more information on what this means for searchers and advertisers alike: more ›››