What Marketers Can Do With Data
As part of our ongoing events program, 4Ps Marketing is hosting a debate on data. With so much controversy around the security of data across the internet, across social media networks, and with the introduction of the EU Privacy Directive, giving consumers protection over their information, it has had an impact on what marketers can do with the data they have. Whether you’re working client side or working at an agency on client accounts, it’s important to understand what you can do and what you can’t do with data. As a marketer, data is a massive part of your role; to capture your target audience’s data, and knowing what you can do with this data once it’s been captured is a huge advantage over your competitors. We are inviting all marketers managers, directors, who’s role is affected by these issues, to be involved in a debate on data, to observe an intense discussion from the panel of key industry data specialists.
Date: Wednesday 14th November 2012
Time: 3pm – 5pm
Where: The IPA, 44 Belgrave Square, London, Greater London SW1X 8QS Drinks and nibbles will be provided, and there will be the opportunity for networking after the debate.
Meet the Panellists: Matt Stannard, Chief Technology Officer, 4Ps Marketing Peter Abraham, Director, Econsultancy David Payne, Head of Direct Marketing, IPA Simon Rice, Principal Policy Advisor, Information Commisioner’s Office
Agenda: 1. Data Collection: – Collecting data from your prospects – How has the EU Privacy Directive (The Cookie Law) affected this? 2. Social Networks – Ownership & Capturing, Who are you sharing with and is the data yours? 3. Data Privacy: How secure is your data with an agency – and how do you know its trustworthy?
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