Hello.

We look forward to meeting you.


4Ps Marketing
Studio 16
8 Hornsey Street
Islington
London, N7 8EG
Email:
Marketing@4PsMarketing.com


Phone: 0207 607 5650
Fax: 0207 900 3834

Online form

Please fill in your details below and one of the 4Ps team will be in touch in the next 24 hours.











Internet Space: The IPcalypse is Imminent!

January 24, 2011

Internet Space: The IPcalypse is Imminent!

Remember life before the internet? No, neither do I.

You can shop online. Pay bills online. Play games online. Research online. Socialise online. Basically, whatever it is you want to do, you can probably do it online. In short, there is no stopping the growth of the internet and people are becoming increasingly dependent on it. Nevertheless, you probably haven’t given much thought to internet space and whether or not we might just be running out of it.

We will, in fact, run out of internet space as we know it on February 2nd at approximately 4pm, according to ISP Human Electric. The reason for this is that the current system being used to assign IP addresses can only handle about 4 billion unique addresses.

But before you start panicking, steps have already been taken to ensure that the IPcalypse does not consume the online world. A new system, called IPv6 has been designed to incorporate numbers and letters, ensuring that there will be no internet space crisis in the foreseeable future.

Don’t believe me? Well, at the risk of being accused of making up numbers on the spot, this is the number of IP addresses that IPv6 can handle:

340,282,366,920,938,463,463,374,607,431,768,211,456

And yes, I can prove it. Or at least show you a page proving it.

« « Google Readies Google Offers | Online Marketing & Weather » »
Written by
Hannah Miller
Hannah Miller
Director of Consulting
E: Hannah.Miller@4PsMarketing.com
T: 0207 607 5657

Want to know more?

Digital Strategy

We will develop a bespoke digital strategy that is specifically tailored to your business objectives and what you want to achieve, according to your budget and timeframe.

Content Marketing

We can help you develop an integrated Content Marketing strategy that will achieve real business benefits. Our in-house content production team can help you produce targeted content designed around your customers in the form of editorial, video and infographics.

SEO

Our forward-thinking teams of experts will deliver bespoke SEO strategies to meet your specific business objectives. We will work with you to create an integrated digital strategy, using our knowledge and experience of specific industries to help you achieve success in the shortest possible time.

PPC

Combining both sector and PPC expertise, our teams blend strategy, technology, creativity and marketing to optimise your PPC campaigns in order to grow your business and achieve your goals. We take a structured approach to building your PPC campaigns, focusing on driving results while maintaining cost efficiency.

Social Media

Now a valued part of the marketing mix, Social Media Marketing enables direct engagement with your audiences and our teams can help you achieve measurable results by devising and implementing creative social campaigns aligned with your business goals.

Digital Advertising

We offer strategic advertising solutions to help you achieve brand awareness, consideration and conversions and loyalty and repurchase in order to meet your business objectives. Our digital advertising teams work closely with advertising networks and focus on device targeting strategies to reach your clients with effective advertising.

Digital PR

Our growing Digital PR team of experienced PR professionals use traditional online PR practices to seed high quality content on relevant sites, building bespoke mutually beneficial relationships with top tier, powerful and relevant sites.

Web Analytics

Through our deep understanding of web analytics and expertise with all the key market players, we offer auditing, setup, reporting and insight, optimisation/conversion rate optimisation and tailored analytics training to transform your digital marketing strategy.

Consultancy

We offer a range of consultancy services to help our clients facilitate results in a short space of time. Our skilled consulting team, made up of experienced digital specialists, will work closely with you during a period of engagement to devise bespoke strategies to meet your specific objectives.