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Online Shopping Statistics, Ecommerce & SEO

February 16, 2011

Online Shopping Statistics, Ecommerce & SEO

Online Shopping Statistics

I came across a great round up of the internet shopping statistics at the IMRG website. Not only do they look at the most popular ecommerce sites but the overall online shopping statistics in the UK.

The IMRG / Hitwise Hot Shops List has been around for four years and gives great insight on how the e-retail market leaders are performing in terms of luring visitors to their sites. Amazon’s has held the number 1 spot of the Hot Shops List since these online shopping statistics were first published in May 2006.

The top ten E-retailers, by visits, in 2010 were:

1.    Amazon UK
2.    Argos
3.    Play.com
4.    Apple Computer
5.    Tesco.com
6.    Amazon.com
7.    Marks & Spencer
8.    Next
9.    Tesco Direct
10.    easyJet

The IMRG online shopping statistics indicate that ecommerce was worth £50 billion in 2009, the online sales growth rate was 13% in 2010. The top 3 sectors were Clothing, Footwear, Accessories with Films & Music the top purchases among men while Clothes (surprise, surprise) & Sporting Goods (genuine surprise) were the most popular buys for women. The full online shopping statistics can be found on the IMRG website.

E-Commerce & SEO

Having top rankings for an ecommerce website is crucial for long term success in the online marketing world. Ecommerce sites generally have lower traffic and higher income per visitor than a content site. What this means is that even a small increase in traffic can create a large increase in revenue making SEO vital to the success of an ecommerce website. If you are interested in using an SEO Agency to increase your ecommerce website’s traffic, please get in touch with 4Ps Marketing.

« « Valentine’s Day 2011 | Local SEO and Google Places Optimisation » »
Written by
Rachel Kneen
Rachel Kneen
Head of Marketing
E: Rachel.Kneen@4PsMarketing.com
T: 0207 607 5657

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