Hello.

We look forward to meeting you.


4Ps Marketing
Studio 16
8 Hornsey Street
Islington
London, N7 8EG
Email:
[email protected]


Phone: 0207 607 5650
Fax: 0207 900 3834

Online form

Please fill in your details below and one of the 4Ps team will be in touch in the next 24 hours.











Online Shopping Statistics, Ecommerce & SEO

February 16, 2011

Online Shopping Statistics, Ecommerce & SEO

Online Shopping Statistics

I came across a great round up of the internet shopping statistics at the IMRG website. Not only do they look at the most popular ecommerce sites but the overall online shopping statistics in the UK.

The IMRG / Hitwise Hot Shops List has been around for four years and gives great insight on how the e-retail market leaders are performing in terms of luring visitors to their sites. Amazon’s has held the number 1 spot of the Hot Shops List since these online shopping statistics were first published in May 2006.

The top ten E-retailers, by visits, in 2010 were:

1.    Amazon UK
2.    Argos
3.    Play.com
4.    Apple Computer
5.    Tesco.com
6.    Amazon.com
7.    Marks & Spencer
8.    Next
9.    Tesco Direct
10.    easyJet

The IMRG online shopping statistics indicate that ecommerce was worth £50 billion in 2009, the online sales growth rate was 13% in 2010. The top 3 sectors were Clothing, Footwear, Accessories with Films & Music the top purchases among men while Clothes (surprise, surprise) & Sporting Goods (genuine surprise) were the most popular buys for women. The full online shopping statistics can be found on the IMRG website.

E-Commerce & SEO

Having top rankings for an ecommerce website is crucial for long term success in the online marketing world. Ecommerce sites generally have lower traffic and higher income per visitor than a content site. What this means is that even a small increase in traffic can create a large increase in revenue making SEO vital to the success of an ecommerce website. If you are interested in using an SEO Agency to increase your ecommerce website’s traffic, please get in touch with 4Ps Marketing.

« « Valentine’s Day 2011 | Local SEO and Google Places Optimisation » »
Written by
Rachel Kneen
Rachel Kneen
Head of Marketing
E: [email protected]
T: 0207 607 5657

Want to know more?

Digital Strategy

We will develop a bespoke digital strategy that is specifically tailored to your business objectives and what you want to achieve, according to your budget and timeframe.

Content Marketing

We can help you develop an integrated Content Marketing strategy that will achieve real business benefits. Our in-house content production team can help you produce targeted content designed around your customers in the form of editorial, video and infographics.

SEO

Our forward-thinking teams of experts will deliver bespoke SEO strategies to meet your specific business objectives. We will work with you to create an integrated digital strategy, using our knowledge and experience of specific industries to help you achieve success in the shortest possible time.

PPC

Combining both sector and PPC expertise, our teams blend strategy, technology, creativity and marketing to optimise your PPC campaigns in order to grow your business and achieve your goals. We take a structured approach to building your PPC campaigns, focusing on driving results while maintaining cost efficiency.

Social Media

Now a valued part of the marketing mix, Social Media Marketing enables direct engagement with your audiences and our teams can help you achieve measurable results by devising and implementing creative social campaigns aligned with your business goals.

Digital Advertising

We offer strategic advertising solutions to help you achieve brand awareness, consideration and conversions and loyalty and repurchase in order to meet your business objectives. Our digital advertising teams work closely with advertising networks and focus on device targeting strategies to reach your clients with effective advertising.

Digital PR

Our growing Digital PR team of experienced PR professionals use traditional online PR practices to seed high quality content on relevant sites, building bespoke mutually beneficial relationships with top tier, powerful and relevant sites.

Web Analytics

Through our deep understanding of web analytics and expertise with all the key market players, we offer auditing, setup, reporting and insight, optimisation/conversion rate optimisation and tailored analytics training to transform your digital marketing strategy.

Consultancy

We offer a range of consultancy services to help our clients facilitate results in a short space of time. Our skilled consulting team, made up of experienced digital specialists, will work closely with you during a period of engagement to devise bespoke strategies to meet your specific objectives.